For Black Hat 2026, Noma Security wanted to stand out in a category that often looks and sounds the same. We built the campaign around a cast of mischievous “gnomes”—a playful metaphor for the hidden risks lurking inside modern AI systems.

The concept came to life across Las Vegas, from massive Strip screens to Noma’s booth, posters, animations, and physical installations. What started as a campaign idea became a distinctive visual world the brand could keep building on beyond Black Hat.