How Thinkmojo turned AI security risks into a mischievous brand campaign that took over Black Hat 2026.
Making AI threats impossible to ignore.
For Black Hat 2026, Noma Security wanted to stand out in a category that often looks the same. We built the campaign around a cast of mischievous “gnomes”—a playful metaphor for the hidden risks lurking inside modern AI systems.
Building a whole world around the idea.
The concept came to life across Las Vegas, from massive screens to Noma’s booth, posters, animations, and physical installations. What started as a campaign idea became a distinctive visual world the brand could keep building on beyond Black Hat.
