A fresher approach to finance.

Current is a debit card for teens. Pretty straightforward, right? Except… it’s not. That’s because teenagers hate being sold to. So in order to reach them, we needed to reimagine the finance ad – making it younger, hipper, more authentic.

Tell every side of the story.

Current appeals to different people for different reasons. Some parents like it because it teaches their kids financial responsibility. Others like it because it gives them peace of mind. So we used each video to personify each demographic – all within the same interconnected story.

Nick's dad story

Every great ad tells a story. But if you want a great ad campaign, you’ve got to tell that story from all different angles. That’s exactly what we did for Current.

Brendan Carty - Creative Director

It's only a start.

Current's very first integrated TV and social video campaign with Thinkmojo helped convert over 3 million customers. It also led to a $220M round of investment through Andreessen Horowitz, bringing its current (pun intended ;-) valuation to a whopping $2.3 billion.

Current

How Thinkmojo developed and produced Current's first broadcast TV and social video campaign.

A fresher approach to finance.

Tell every side of the story.

It's only a start.