The TV campaign that brings healthy home essentials to all.

Grove is on a mission to transform home consumer goods into a positive force for human and environmental health. And that’s something Thinkmojo could get behind. Their marketing team reached out to see if we could help conceptualized a TV campaign that would can consumer habits.

Amplifying through web and social.

There were a lot of different benefits we wanted to highlight during the campaign. So in parallel to the commercials airing on TV we created longer customer stories for web ops along with a series of bite-sized social media nuggets to get the buzz keep on going.

The Natural Switch

This campaign has yielded over 100 million views across channels – but more importantly has been changing consumer behavior for healthier families and for the environment

Andrew Morrison - Head of Strategy

The campaign aired on prime shows, garnering over 100M impressions from TV alone, putting Grove on a trajectory to acquire 1.5 million active customers. Grove is expected to go public at a $1.5 billion valuation in 2022.

Grove Collaborative

How Thinkmojo produced Grove's ‘Always Running Out of Things’ TV campaign.

The TV campaign that brings healthy home essentials to all.

Amplifying through web and social.