The TV ad that introduces Square Dashboard.

Square famously makes retail consoles that let anyone accept credit cards. But they were also launching their super-smart analytics dashboard, and they wanted the world to know about that, as well. So we created a TV spot to introduce Dashboard to the world and make it feel as sleek and intuitive as the consoles themselves.

Thanks to the commercial, Square had a huge influx of people signing up. We wanted to make sure they stuck around, so we crafted a video tour that made all those new users feel at home and ready to dive into the product.

Introducing Square for Retail.

Our relationship with Square continued with the creation of new video material, this time to help launch their new platform Square for Retail - a new point-of-sale solution build to help small businesses win the business game.

Ensuring the brand aesthetic tone of voice are 100% aligned is a critical part of those types of projects.

Ron Small – Director

Square

Retail needed it, but it didn’t know it needed it.So we stepped in.

The TV ad that introduces Square Dashboard.

Introducing Square for Retail.

Retail needed it, but it didn’t know it needed it.
So we stepped in.