The stakes of cybersecurity are high. By 2025, cybercrime is projected to cost organizations a staggering $10 trillion worldwide. In light of this urgency, Resilience tasked us with developing video strategies designed to jolt businesses into reconsidering their approach to cybersecurity. Our inaugural campaign, titled "Rewriting the Rules of Cyber Risk," shines a spotlight on Resilience's platform, elevating it into a robust defense against swiftly evolving digital threats.
The campaign includes a 30-second ad, four one-minute online pieces, and a two-minute explainer. Each video portrays a CEO (Laura Faye Smith) comically grappling with cyber threats and the solution, Resilience, in a relatable boardroom setting. This approach simplifies intricate cybersecurity concepts for all audiences and lets corporate viewers humorously relate to familiar conversations.